We've been working on B Health for the past year and a half behind the scenes, and it's been the most eye-opening and remarkable experience- and I know it’s just the beginning. It’s been a very different experience from our conceptualizing and launching behno, our sister emerging designer label; with B Health, the wonderful nurses and caregivers, patients, physicians and healthcare providers all shed light on an industry so unfamiliar yet immediately welcoming with its warmth, love and compassion.
Of course, when you take a look around, you quickly learn that we’re a “scrubs” brand. But we want to redefine what the traditional scrub meant and means and make it relevant to the modern world we all live in. We want to also provide more than just healthcare apparel to you, hence B Health Wellness. Think of B Health Wellness as your personalized wellness coach. Someone who understands the healthcare space and its complexities and is ready to share what it has researched, studied and observed to augment six wellnesses we feel are critical to our overall being: emotional, social, spiritual, intellectual, physical, and environmental wellness.
In this space, we’ll be cognizant of the compassion fatigue that healthcare providers experience and strive to provide stimulating, diverse content, ranging from food and home, to exercise and Scandinavian lifestyle philosophies, something that has always intrigued me personally. We’ll be rolling out B Health Wellness across multiple platforms for a holistic wellness experience and we’re excited to welcome you to our family. Stay tuned.
Speak soon- S.
P.S. If there's anything I can do for you or if you have any questions, please email me at shivam@behno.com.